The V-bikinis and the sidestrap. The “Mysteries” collection S/S 2012 is NOW AVAILABLE

Posted on 5 aprilie 2012 by sarrieri team

The sidestrap in a bikini brief is the strap at the side of the waistline which connects the front of the brief to the back. A sidestrap bikini brief is a species of bikini which utilizes narrow straps at the sides to connect the front and back. It is typically low-waistlined and exposes the skin; sometimes the waistline is lowered to the point of rugage.

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Spring birdcage veil and turquoise lingerie. NEW COLLECTION PREVIEW for S/S 2012 by I.D. Sarrieri

Posted on 4 aprilie 2012 by sarrieri team

The birdcage veil is a trend that is gathering pace and also popularity among fashion houses and their RTW or HC proposals (e.g. Jil Sander S/S 2012, Alexander McQueen RTW S/S 2012, Chanel HC F2011/W2012). The birdcage veil dates back to the 1940’s/1950’s when the classic widow netting look started to be replaced with the glamorous version. Slowly but sure, the accessory evolved as an outfit item for an unstructured look which we all see now, varying from being worn with flowers, feathers, crystal beads, vintage hair brooches and hair clips. Continue reading →

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Mara of Rome in “Ieri, oggi, domani”

Posted on 3 aprilie 2012 by sarrieri team

There is a movie called Yesterday, Today and Tomorrow (1963 – Ieri, oggi, domani -original title).  The film is divided into 3 episodes, set in 3 large Italian cities ( Naples , Rome and Milan ) all played by the couple Sophia Loren – Marcello Mastroianni , conducted by maestro Vittorio De Sica and it attracted our atention with one particular scene.

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NEW COLLECTION PREVIEW: “Mysteries” from S/S 2012 by I.D. Sarrieri.

Posted on 2 aprilie 2012 by sarrieri team

Ladies, there’s a new collection from the S/S 2012 line on its way to our shop. Our blog readers are the first ones to see a preview of this collection. It’s called the “Mysteries” collection. What’s so mysterious about it? Well..

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Lingerie News: the French election campaign and the lingerie industry

Posted on 2 aprilie 2012 by sarrieri team

The French election campaign and the lingerie industry

After weeks of bra wars led by a tiny group of determined factory workers in a rural town in central France, women’s underwear has been catapulted to the heart of the French election campaign. Lingerie has become the symbol of all that is wrong with the country’s economy. The lowly paid “fairy fingers” of an underwear factory in Yssingeaux waged war against plans to shut their factory and outsource to Tunisia their intricate job of stitching straps, cups and hooks for a French lingerie brand.

The battle of 90 mostly middle-aged women and three men in pink and white striped overalls gripped France. They became a symbol not just of French fears over rising unemployment, which is at a 12-year high of nearly 10%, with one million more unemployed than when Sarkozy took office five years ago. [guardian.co.uk]

Photograph: Thierry Zoccolan/AFP/Getty Images

 

The 5th International Symposium of Intimate Apparel

Themed “Next Generation of Eco-friendly Lingerie Fashion,” this year’s symposium which takes place in Hong-Kong,  brought together some 150 local and overseas lingerie experts to share their insights and experiences. Innovations in design and technology are important for the new development of sustainable fashion for the benefit of the global lingerie market. This symposium aimed at enhancing the industry’s competitive advantage on product innovation of sustainable fashion [news.yahoo.com]

 

 

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Give up white and turn to the dark side..it’s a lot more fun

Posted on 30 martie 2012 by sarrieri team

When it comes to architectural and/or interior design, the client is always right. We could say the same thing applies to all other industries and sectors. But we would like to add that the client is right but the creative team has the duty to notify the client about the faux pas and give advice if necessary so the client will have a global view. The following short video is about an amazing advertiser who came up with an idea and she received a feedback regarding her apartment interior design. The transformation happened more than 5 years ago but the doors of the condo opened quite recently in 2009 for the public’s eyes. Today we get inspired by its creativity

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Did you know about our versatile bustier?

Posted on 29 martie 2012 by sarrieri team

A bustier is a very “structured” garment, which covers from bust to hips. Many bustiers shape your body line just like a corset does. But the main difference between a bustier and a corset is that the bustier does not really “grasp” the waist, as a corset does. It shape the figure but doesn’t give you that wasp line you look for in a corset.

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The I.D. Sarrieri chemise from the Jade Blossom Collection S/S 2012 and more

Posted on 28 martie 2012 by sarrieri team

The chemise is a traditional item in women undergarment. Before the undies, and even before the long legged pantaloons, the chemise was the first item close to skin for both women and men back in history. Continue reading →

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From “Our Blushing Brides” in the ’30s to “Dating a Royal”

Posted on 27 martie 2012 by sarrieri team

Have you wondered how a lingerie show looked in the Inter-war period from the XXth century? Today we offer you a glimps from one of the firsth talked movies which came out in 1930. The production made by MGM is called “Our Blushing Brides”.

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The Spring playground by I.D. Sarrieri and Atelier Anda Roman

Posted on 27 martie 2012 by sarrieri team

The longtime love for whimsical design stays at the base of a beautiful relationship between I.D. Sarrieri and Atelier Anda Roman, the concept store in interior design that promotes the notion of mood shopping.

In the quest for that desirable “bien etre” feeling, believing that sensations, fragrances and memories become an essential concept in the art of living, Atelier Anda Roman carefully selects for the showroom either famous brands pieces of collection, either custom made creations of various artists, antique objects brought from different parts of Europe or traditionally Romanian decor elements.

Anda Roman Studio, photo: Atelier Anda Roman copywrite

 

I.D. Sarrieri Catalog S/S 2012, photo: I.D. Sarrieri copywrite

 In search for a sensual experience in an aristocratic ambiance for the Fall Winter 2010 – 2011 campaign, I.D. Sarrieri opted for the French chic retro look scenery from Atelier Anda Roman showroom.The sophisticated decor was the perfect match for I.D. Sarrieri dramatic creations of the season. Glamorous lingerie designs playing with fancy embellishments rhymed with the spirit of Atelier Anda Roman.

I.D. Sarrieri Catalog F2010/W2011, photo: I.D. Sarrieri copywrite

I.D. Sarrieri Catalog F2010/W2011, photo: I.D. Sarrieri copywrite

 

I.D. Sarrieri Catalog F2010/W2011, photo: I.D. Sarrieri copywrite

 

I.D. Sarrieri Catalog F2010/W2011, photo: I.D. Sarrieri copywrite

 

 The universe of the two brands mingled once again when I.D. Sarrieri shot the campaign for the current collection in an Atelier Anda Roman ambiance.The use of summery scenery in the new collection fabrics is enhanced by the elegance of design elements from Atelier Anda Roman.Playing with light and shadow in a refined setting, the Spring Summer 2012 creations look vibrantly flirtatious in the turquoise serenity of the ocean, in the chanvre murmur of the forest and in the glittery soleil shades.

 

I.D. Sarrieri Catalog S/S 2012, photo: I.D. Sarrieri copywrite

 

I.D. Sarrieri Catalog S/S 2012, Tattoo Collection photo: I.D. Sarrieri copywrite

 

I.D. Sarrieri Catalog S/S 2012, photo: I.D. Sarrieri copywrite

 Further on, the featuring of Atelier Anda Roman in I.D. Sarrieri boutiques’ window display came as a natural continuation of the Spring Summer 2012 campaign. For the new season, the pastel nuances of the lingerie collection blends harmoniously with the lush mood of a garden party decor in our window displays.The I.D. Sarrieri seduction story for the spring of 2012 takes place in a special setting signed by Atelier Anda Roman.The retro chic tones of the decor incorporates romantic secrets with lacy details in a fresh ambiance to lure into a midspring night’s dream.Welcome spring, bonjour tendresse!

I.D. Sarrieri S/S 2012 window display, Bucharest photo: I.D. Sarrieri copywrite

 

I.D. Sarrieri S/S 2012 window display, Bucharest photo: I.D. Sarrieri copywrite

I.D. Sarrieri S/S 2012 window display, Bucharest photo: I.D. Sarrieri copywrite

 

 

 

 

 

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